Today, let's look at three important guidelines for using social media on the job. Remember that once you post a comment, or make a blog entry, you have lost control of where it will go and who will see it. Of course, this is even true with verbal comments we make off-line and hard copy notes we write. The difference is that online comments can go a whole lot more places and whole lot faster. If it isn't okay for anyone and everyone to see it, don't post it!
Though case law is still emerging, the trend is to see online comments as essentially similar to other written media when it comes to charges of libel. If you have something negative to say about another individual or business, back it up with your rationale, present a well-researched and well-reasoned opinion, and make it clear that your opinion is just that—an opinion. This doesn't mean that you need to write 10 pages when two sentences will do. Rather, it simply means that 'loose lips' on line can get you and your company into serious trouble; carefully consider the wisdom of writing negative comments about others before doing so.
Just like in the "real world" (i.e. off-line), rewarding positive behavior through commentary is usually far more powerful in changing attitudes and behavior than are negative comments. If you're looking to promote an agenda, a product, or yourself/your company through social media, reinforcing the positive will usually get you further, faster than simply being cranky or derogatory about someone or something else.
The posts you make to these sites will be around for a looooong time. As much as some of these sites pull us to make impulsive comments, taking the time to think before you post may save you and your company significant reputational damage in both the short and long term.
Christopher Bauer helps companies create and implement high-impact, high-ROI ethics and values training programs. Information on Bauer Ethics Seminars is available at
