The U.S. Bank Consumer Lending Division has hired Abdul Rajput to start a manufactured housing finance business.The company says it is looking to partner with reputable, preferred dealers and manufacturers to help originate loans. Its target consumer, one with "low-risk demographics," is similar to those in its recreation finance business. "We are keenly aware of what it takes to succeed in this industry," said Randy Griffith, executive vice president of U.S. Bank Consumer Lending. "I am confident that with Abdul’s leadership and our proven track record with start-up operations, we will be successful while differentiating ourselves from others in the manufactured housing industry."
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