Wells, Bach Launch 'Homeowner Challenge'

Best-selling author David Bach and Wells Fargo Home Mortgage will kick off the first year of The Great American Homeowner Challenge on New Year's Eve in New York's Times Square.Representatives of Wells Fargo and FinishRich Media (Mr. Bach's company) will hand out promotional materials in Times Square on the Challenge, a three-year financial literacy campaign. Wells Fargo said Mr. Bach's forthcoming book, The Automatic Millionaire Homeowner, encourages renters, buyers, and current homeowners to view homeownership as the first step toward achieving financial freedom. The companies can be found online at http://www.finishrich.com and http://www.wellsfargo.com/challenge.

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