Where You Live

It’s our desire to meet you, our readers, wherever you happen to be. That’s why we do print editions, conferences and maintain our publication websites. And now we’re branching into a new medium, the social media.

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So many of you are on LinkedIn, Twitter and Facebook, and now we are, too. For instance, more than 1,000 of you follow me on Twitter (www.twitter.com/mortgagenewz). Thank you!

I do my best to keep you informed by providing links to my daily NMN editor’s choices and to conferences that I’m chairing for our parent, SourceMedia.

In addition to my “editor” site, my colleagues Paul Muolo and Austin Kilgore also maintain “editor” sites for National Mortgage News and Mortgage Technology, respectively.

National Mortgage News’ main Twitter feed, though, is at http://www.twitter.com/NatMortNews. There we tweet links to many of the stories we post online every day through our MortgageWire and Daily Briefing efforts. We have almost 6,000 followers and hope for many more.

If you were going to handicap business interest in social media a few years back, certainly you would have picked LinkedIn to be a mortgage success.

LinkedIn, of course, was a business-to-business site already. We have a presence there as well, and also on the newest social media to bloom for business readers, Facebook (like us at http://is.gd/kcFckG).

There are exciting challenges and opportunities for us on social media. Honing down our chance to catch your eye to 140 characters is a challenge. It’s somewhat akin to writing a headline that makes you want to read a story.

LinkedIn (we’re at http://is.gd/utQRWz) and Facebook provide other opportunities for us. Posting videos from conferences is an easy one to picture, as well as slide shows of people, events and expo halls.

On LinkedIn, we have a couple of active groups going around our conferences, like the upcoming Loss Mitigation Conference in Dallas July 18-19. It might make sense for us to provide special content or extra face time to those in our LinkedIn groups at the actual conferences.

It’s an exciting time to be in the information business.

We want to reach out to you wherever you may be in your busy day. Please reach out to us in return!


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