As I write this article, I am sitting in the hospital waiting on my surgeon to get around to calling to the nurse’s station to allow me to have something to eat after 36 hours.
Why do I have to wait? Why did he fail to “move the ball” towards notifying the nurse’s station of this next stage? Oh yeah, I am also waiting on a call from the loan originator doing my loan. Can you tell I’m a little irritated? Ice cubes get a little old if you know what I mean.
So what’s the problem? Basically, the same problem that exist for surgeons exist for most loan originators, real estate agents and even credit repair company’s. Insufficient systems. Insufficient processes. In many cases, there is no one else to make a call for you and for most of you and if there were, your lack of a system would cause the investment to be a waste. Can you tell I’m a little irritated?
When the surgeon met me in the post op x-ray “waiting room” to tell me that “everything went just fine during surgery”, at the very least he could have called his nurse to set a reminder to call to the nurse’s station to get me some dang broth after he walked down to see the dang x-rays. Can you tell I’m a little irritated? See it is really the little things that count.
I’ll have to admit the irritation is different with the surgeon than the originator but the bases of the problem is the same and I know it is pervasive throughout the industry. And I can assure you, your customers get just as irritated as I am right now. You can tell I’m a little irritated, right?
Have you solved this basic problem in your office? If so, I want to hear from you. Send me a quick email and describe the process. The best submission will be posted in next week’s article. Good luck to you and good luck to me. I’m trying to change the industry. I may even send a few of the ideas to this surgeon.
Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space. For more information on Joel, contact him at
