When it comes to conference marketing and networking, preparation is critical to your success at the trade show. Here's what you need to do right now:
1. Check your
2. Announce your big news. Have you launched a new product or service, or perhaps landed a big deal? If so, conferences are an ideal time to make announcements via a press release and marketing materials.
3. Reach out to prospects.
4. Trinkets — to give or not to give? When pondering what to do, consider who will end up using your trinket. Is it your prospect's wife, child or dog? If there is a high likelihood of that, skip
5. Book a hotel suite. If you are looking to promote your business, you will most likely need a private area to meet with prospects even if you have an exhibit space. A suite at the main conference hotel is ideal, but if one is not available at this stage, then your best bet may be a suite at a nearby hotel or a meeting room by the exhibit hall.
6. And the basics. If you have not done so already, register for the conference, book a hotel room, and reserve your exhibit space if you plan to exhibit. The earlier you do this, the better.
Rosalie Berg is the president of