As most of you know, I publish an e-zine that keeps loan originators (and their staff) updated on the new rules and regulations that have occurred over the last 30 days.
One of the ways that I get the word out is by using
You know that just one rule update from Fannie could be 15 pages long and could have 12 rule changes in just one announcement.
Since Twitter limits postings to 140 characters, I dissect each and every change, rewrite it to fit the character limit and post the same rule, two-to-three times per day. Next day, I post another rule change.
Within 90 days, I had almost 2,000 followers.
Now, here's the cool part: I know that I have loan officers following me on a regular basis, but at least one-third of my followers are real estate agents who want to keep up with what's happening because what affects mortgage lending affects them too.
Not only do real estate agents follow me, consumers are finding the site using the highly-search key words "mortgage rules."
So, how can you use Twitter to get more business?
1. Retweet my tweets
2. Create a twitter account and tweet the rules yourself
3. About every fourth tweet, include your website with a budurl.com link
4. Post every other day
5. Post the same tweet twice a day (morning and afternoon)
6. Let everyone know that you are posting rules on Twitter
7. Link your twitter page to your website/Facebook/blogs
This is just another way of keeping your real estate agents informed--with the side benefit that consumers are searching for mortgage rule information too.
Remember-if you know the rules, you'll rule the market!
Karen Deis is president of LoanOfficerTraining.com. She can be contacted at
