This weekend I took my wife, son and a friend to the Orioles versus Yankees baseball game. I personally am not a big baseball fan (to me it's like watching paint dry). But this is a big rivalry and we had great seats.
Unfortunately even though the game was played at Baltimore's Camden Yards, the crowd was 70% Yankee fans. But the Orioles pulled it out and "creamed" the Yankees 12 -5.
On the way to the stadium we needed to stop for gas and something very interesting struck me. We were at a major intersection with a traffic light and on each of the four corners were gas stations.
Not only that but each station had a slightly different price anywhere from $2.11 a gallon up to $2.16 a gallon.
One of the topics I am always asked about is competition, and I have always believed that if you are good at what you do and are not being seen as a commodity than you really have no competition.
For example, let's say in my county (Baltimore) there are 1,000 purchases and refinancings happening this month. I couldn't handle more than 10 to15, right. So instead of focusing in on competition, it's really much smarter to just focus on getting your 10 to15 deals by being seen as an expert and using many of the tactics I share with "formula" members. In fact I even named one of these hour long trainings "How to avoid being seen as just 'another head of lettuce commodity' and guarantee your prospects never again ask you what your rates and fees are."
Now how do you think these four stations that work on razor thin profit margins are able to stay in business all with different prices?
Leave your comments below and I will check in later this week to join the conversation.
Meanwhile, if you are not a member go ahead and take a risk free test drive at
Dedicated to having buyers chase you,
Brian Sacks
Brian Sacks is the CEO of
