Typically businesses and individuals set their goals at New Years, for any number of reasons. First, it is traditional (the New Year's resolution). But also for most companies and sales people, their fiscal year is the same as the calendar year and so they create their business plan to fit that time frame.
But sometimes, our goals fall off the charts. We're so busy (or we're scrambling for business) and we've forgotten them or made reaching them a much lower priority.
Productivity expert Eileen Roth believes that spring is the perfect time for goal setting. She has three reasons why this is the case:
First, "When spring arrives, there is lightness in your clothes and a spring in your steps. As you shed those heavy clothes and lighten up, you have more energy," she said.
Next, "Spring is a time of rebirth and renewal—flowers are blooming and so can you. This is the time to grow."
Her third reason goes back to why some people are loathe to set goals at the start of the year in the first place.
"No one is asking you 'What's your New Year's resolution?' so there's no reason to invent something on the spot. Most goals fail within weeks because of no real intentions.
"Any goal you set in spring is more likely to have had serious consideration; and therefore a better chance of survival and achievement," said Roth.
