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Steps to Creating a Satisfying Coaching

Many sales people have successful coaching relationships, but there are others who feel they have wasted their time and their money.

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Those people quite likely only put minimal effort into choosing the person they sought coaching from. If they did put a lot of time into their decision, they might not have been using the right criteria.

The International Coach Federation offers six steps for creating the best coaching partnership possible.

1. Do your homework. "You may have heard that coaching can help people find better jobs, manage work-life balance or improve relationships, but do you really know how it works? Today there are coaches with a vast array of specialties including business, relationship, spiritual, health and wellness, life planning and many more. Educate yourself about the coaching process and what you can expect from a coaching relationship," said ICF.

2. Know what you want from coaching. Think about the kinds of goals you want to create for your life and outline your objectives for working with a coach. Do you have your eyes set on a new business venture? Are you hoping to improve your communication skills or become a more effective leader? Coaching will provide the pathway to your goals, but it is ultimately up to you to decide where you want to go. Set realistic expectations and know that you are responsible for your own learning, growth and progress. Your coach will be there to hold you accountable."

3. Consider your personal preferences. There are certified and/or credentialed coaches. But are there other qualities that would make someone feel more comfortable with a coach, such as professional experience, coaching specialties offered and desired coaching method (in person or face-to-face), language, or location?

4. Shop around. ICF suggests interviewing at least three coaches before you decide on one. Ask about experience, qualifications and skills. Also ask for at least two references. If you know someone who has been coached, ask for recommendations, because satisfied coaching clients are highly likely to recommend their coach to others.

5. "There should be a connection between you and the coach that 'feels' right to you. Many coaches will offer a complimentary first-time coaching session to help you both decide. Again, think about your objectives for working with a coach. Do you feel comfortable addressing those goals with this person?" said ICF.

6. Be sure there is a written agreement in place for, to provide a record for what both parties have agreed upon and diminish the potential for misunderstanding.


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