Have you been through changes recently?
If you are in the mortgage business and haven't gone back to selling pizzas the answer is yes. Successful entrepreneurs do not wait until “The muse kisses them and gives them a bright idea, they go to work.”
Admittedly every good idea in this article comes from my continued study of the writings of the world-renowned management guru Peter F. Drucker. It is amazing the age of his writings and how congruent they are with current issues that we all face.
For example, are you dealing with:
• The unexpected?
• Process change?
• Changes in the industry structure or market structure?
• Changes in demographics?
• Changes in perception, mood and meaning and is there new knowledge that must be obtained to deal with these issues?
If yes, and I know that the answer is absolutely yes, how are you doing?
It is imperative to monitor these windows of innovative opportunity and the unexpected. The only thing that I have come to realize after being in this industry since 1985 is that CHANGE in all capital letters is the only constant. Change is actually good because it keeps eliminating and then of course adding to the ranks of the “industry.” I think that over the next decade the ranks will continue to diminish but then will again be the “new industry” for another new breed of loan originator. But that’s OK.
Don't forget that regardless of your “profession” you are a businessperson. Perhaps instead of thinking of yourself as a “loan originator” you should think of yourself as a businessperson. Actually that is precisely what you must consider yourself to survive and succeed.
No matter what profession you think you are in, you must learn to deal with:
• The unexpected.
• The incongruent.
• New innovation and the process required from the changes in the industry or market structure.
• Then, of course, the outside influences.
• Changes in perception and mood and the meaning and knowledge of what the heck are borrowers thinking these days?
Regardless, if you want to keep selling money successfully, you must adjust. You must overcome. You must innovate. And you can.
If you are reading this article, you have.
Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space. For more information on Joel, contact him
