Sales and Marketing

The 14.3% rate for deals withdrawn in any April is the highest level other than in Covid-impacted 2020, as homebuyers reexamine the market, Redfin said.

Starting with the client for life concept, executives from Rocket and CMG Financial described what is happening at their nonbanks to achieve future success.

Refinancings, particularly the cash-out version, helped to drive mortgage product availability and rate lock activity during March, separate reports found.

Baby boomers made up the largest share of home purchasers in 2024, as the percentage of millennial buyers declined, the National Association of Realtors found.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

While artificial intelligence can quickly analyze and compare products for consumers, social media and other online tools still serve to educate them.

Nearly all respondents to the NextGen survey, Gen Z and millennial, said they want to achieve homeownership, but only about 60% considered it possible.

For the first time in almost two years, mortgage products available for consumers are at a level established in 2012.

Looking to recreate the buzz from its 2016 ad, Rocket leads spectators at the Superdome into a live version of 'Take Me Home Country Roads' during the big game.