Mortgage technology buyers are still investing, but the way they discover, evaluate, and select vendors has fundamentally changed.
Buying committees are growing, evaluation processes are becoming more complex, and buyers are increasingly relying on trusted third-party sources before engaging vendors. At the same time, AI is changing how mortgage professionals discover, research, and compare technology providers.
New research from National Mortgage News found that 9 in 10 mortgage technology buyers struggle to find trusted information during the vendor evaluation process, creating both challenges and opportunities for fintech and technology marketers.
In this on-demand discussion, Janet King, SVP of Content Strategy at National Mortgage News, joins Leslie Colley and Lindsey Neal of Depth to explore how mortgage technology providers can build credibility, improve visibility, and better align with how today's buyers make decisions.
Watch this session to learn:
- Why 9 in 10 mortgage technology buyers struggle to find trusted information during vendor evaluation
- How AI is changing the way buyers discover and research technology providers
- What today's buying committees need before moving a vendor onto the shortlist
- Why third-party validation is becoming increasingly important in the buying process
- How successful companies are adapting their content, messaging, and go-to-market strategies to align with changing buyer behavior
Whether you're responsible for demand generation, content strategy, product marketing, brand awareness, or overall go-to-market execution, this session provides practical insights to help your organization better connect with mortgage technology buyers in 2026 and beyond.