Mortgage lenders and servicers are still investing in technology, but winning the modern mortgage tech buyer has become more complex. Buying decisions now involve larger groups, greater scrutiny and higher expectations for credible, relevant information. At the same time, how buyers discover and evaluate vendors is evolving rapidly, shaped by AI, shifting search behavior and increased reliance on third-party validation.
New research from National Mortgage News shows that buyers across the mortgage sector are struggling to find trusted, high-quality information to guide technology decisions. For fintech and technology providers, that creates both a challenge and an opportunity. If your company is not showing up with the right message, in the right places, with the right credibility, it becomes much harder to make the shortlist.
In this webinar, Janet King, SVP of Content Strategy at National Mortgage News, will be joined by Leslie Colley and Lindsey Neal, EVPs at Depth, for a practical conversation on:
- What's driving mortgage technology buyers during vendor evaluation and where fintech marketing strategies often fall short
- How AI and changing search behavior are reshaping discovery, evaluation and differentiation
- Where third-party validation and independent visibility carry the most weight in the buying process
- How to build messaging and content that supports complex buying decisions across the full journey
You'll walk away with practical insights to help your team better align messaging, content and go-to-market strategy with how today's buyers actually make decisions.
