Don Kracl

Don Kracl


Don Kracl is vice president of mortgage products for Mortech Inc., a Zillow business. Kracl has worked to make mortgage lending easier for the industry and consumers for more than 30 years. He can be reached at don.kracl@mortech-inc.com.

All Don Kracl's Stories
Easy money refinancings led originators to let their selling skills diminish and take on bad habits.
If you’re getting business like you’ve always done it, prepare to exit loan originations.
The mortgage industry’s early attempts to inject self-service into the transaction were not very effective.
Like any sport or other pursuit like sales, the professionals always make it look so easy.
We're hearing that summer has finally arrived here on the plains. So what now?
There is more opportunity for lenders to make money on purchase deals in 2013 rather than refinances.
With apologies to Bon Jovi, here are tips on how to successfully work leads.
MultimediaSee All »