Quantcast
The best CRM strategies include technology, process and people. Image: Fotolia
The best CRM strategies include technology, process and people. Image: Fotolia

Are You Using Your CRM Optimally?

SEP 12, 2012 11:40am ET
Print
Email
Reprints
Comment
Twitter
LinkedIn
Facebook
Google+

In my last post I said if you request customer feedback, make sure that you actually respond to their feedback. Today I am telling you to ramp up that customer relationship management software on your computer to fully exploit it.

A recent dining section in the New York Times concentrated on customer service in the restaurant business. The lead article was about how certain establishments were using their CRM technology to know their regular customers’ likes and dislikes, even to the point where off the menu items were available to them.

For you in the mortgage business, this means using your CRM system to put in such tidbits as favorite restaurant, favorite ice cream flavor, etc. Surprise your customer with a coupon to their favorite establishment once in a while.

Or, if they let it slip they just got a new car, work with a local car wash to get them a free wash (This is an expansion of an idea I got from Karen Deis).

There are plenty of other ways you can go that extra mile and build ties with local community businesses.

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
  • Top 50 Service Providers
  • Lead Gen Logistics
  • Commentary & Opinion
Twitter
Facebook
LinkedIn
Already a subscriber? Log in here
Please note you must now log in with your email address and password.