I'm always on the lookout for free stuff that will help loan officers get the edge when it comes to marketing and originating loans.
So, I found a couple of great brochures written by a couple of nationally known appraisers.
The first one is called "A Guide to Understanding a Residential Appraisal." It is written specifically for consumers and provides an overview of the residential appraisal and how it relates to the home-buying process. In addition, this would make a great “snail mail” marketing piece to send to your past clients. Oh, and don’t forget to print, staple your business card and give a handful of them to real estate agents.
Then there is a second one called "Appraisers, Appraisals & You: A Lender’s Guide to USPAP," which was developed for loan originators, processors and underwriters to help them understand what rules and regs appraisers must follow. This would be great to use for an internal company meeting, for new employees or training sessions. .
After you’ve had a chance to download, I would love to get your feedback how you would use the content and links to market to real estate agents and your clients.