The Latest in Giveaways

APR 8, 2014 10:46am ET
Comments (4)

I love walking through mortgage industry trade shows because it gives me the opportunity to look at the latest giveaways at each booth.

These giveaways are typically inexpensive and represent a great way for companies to get their name in front of their target audience. But they are effective only if attendees pick them up. So they need to grab attention.

Some of these giveaways even outlive the company; I still use my Option One spatula when I make pancakes and eggs.

At last month's Regional Conference of Mortgage Bankers Associations meeting in Atlantic City, plenty of booths had the usual items for attendees to pick up such as hand sanitizer and notebooks.

But there was one item that was in a lot of booths at the residential trade show. It is a connector that allows a USB cable to be plugged into what used to be known as the cigarette lighter in your car. That might be the hot item of the moment; hot items of years past include cell phone holders for your car, yo-yos and retractable phone cords (to connect your laptop to a telephone).

Small-balance commercial lender Cherrywood Commercial probably had the most unique item at its booth, a coloring book along with crayons.

Remember, these giveaways don't have to be distributed at trade shows. What do you take to your referral partners or give to your applicants that can sit on their desk or be used every day that keeps your name in front of them?

Comments (4)
I use business-card fridge magnets. Customers keep them on their refrigerators for years. I have had dozens of calls from prospects who say they saw my magnet on their friend's refrigerator!!
Posted by | Tuesday, April 08 2014 at 2:40PM ET
One of the best items I ever got was a no slip rubber mat for cell phone so that it did not slide around while in the car. Had to cost about 10 cents, had the company logo, and I used it for years.
Posted by Garth G | Tuesday, April 08 2014 at 4:01PM ET
Brad - I totally agree and recently did a "show and tell" with my giveaway from MBA Annual in October. Monty at Collingwood(aka "Brian Montgomery") pointed them out to me in the Exhibit Hall and assured me I would love it. He was right!
Posted by A.M. C | Wednesday, April 09 2014 at 1:23AM ET
We did custom NFL Football schedule magnets for one of our customers. Definitely a big hit in certain areas. They only last for the season though. I do like items that last forever. I wouldn't have thought of a spatula, but why not....
Posted by Brent E | Wednesday, April 09 2014 at 2:43PM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
MultimediaSee All »