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How to Use Social Media to Market REO Properties

JAN 13, 2012 1:16pm ET
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When it comes to finding an advantage to using social media to market your REO assets while still managing all the other associated tasks, it can be a real challenge.

Social media is proving to be one of the cheapest and most effective ways to market REO Properties—if done properly.

Here are three tips to manage your REO Twitter and Facebook streams to get the most out of your social media REO marketing:

The first step is to plan ahead. Not many people sit down and plan the Tweets and Facebook posts they'll be releasing for any given week. This move is critical for a couple reasons. First, you want to control your content. Make sure you aren't sending duplicates or posting with spelling errors or typos. Secondly, you need to control the frequency in which you Tweet and post to Facebook. It is generally acceptable to Tweet more often than to post on Facebook. Find the right balance and spread out your content evenly.

Secondly, use a social media client such as Hootsuite, Tweetdeck, Brizzly, and Seesmic, which are all free, solid, reliable clients that work well with Twitter and in some cases with Facebook. These clients allow you to schedule your Tweets and posts in advance freeing up time and energy for you to focus on other things. You can always edit or change a post or Tweet and all clients also allow you to post on the fly.

Lastly, engage your audience. It's not only important to know your audience, but to communicate with them when using social media as a marketing tool. Take the time to answer questions, to discuss properties, to talk to other agents, etc. You'll be surprised at how quickly it creates a genuine community.

These tips should get you going in the right direction using social media to market your REO Properties. Above all else, remember to be professional and you'll quickly be seen as a legitimate agent in the social media world.

Comments (2)
I see, I spusope that would have to be the case.
Posted by | Saturday, January 21 2012 at 11:23AM ET
Hats off to wehoevr wrote this up and posted it.
Posted by | Tuesday, January 24 2012 at 3:18AM ET
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