Home Lenders Must Do Better at Informing Customers: Realty Agents

Real estate agents have a lot of advice for mortgage lenders about how to do their job better, according to a new TD Bank survey.

Lenders need to provide easier access to affordable mortgage loans, according to nearly 70% of the more than 150 agents who participated in the survey. Only 20% of homebuyers are aware of such options, most of the participants said.

Two in five real estate agents think it is harder than ever for buyers to secure a loan, and see overpricing and lack of knowledge as the main turnoff for first-time homebuyers.

The survey also reveals that real estate agents directly influence the lending process. Up to 64% of buyers ask mortgage lending questions to their agents, leading to 2.5 hours of discussions on average. Nearly 80% of the real estate agents surveyed recommended a lender to a buyer during their last sale; and more than one-third recommended the same lender to every buyer who asked for help.

Roughly 65% of respondents reported that the most important factor they look for when recommending a lender is timeliness of closings. Two in five agents see lenders' understanding of buyers' needs and pre-approval rates as factors to consider when making lender recommendations.

Survey participants also advised these improvements be made to the lending process: better communication with buyers on their loan status (75%) increase loan process transparency (64%) and form partnerships with real estate agents (39%).

Next in Origination ►
More in Origination See All »
Comments (1)
I suspect that mortgage originators might have a few suggestions for Realtors, too.
Posted by DAVID K | Friday, September 05 2014 at 2:02PM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.