Ellie Mae in Pleasanton, Calif., introduced a feature to let users submit product ideas through its online loan-origination portal.
The Ellie Mae
Ellie Mae will consider adopting product suggestions submitted through the Idea Center that have received a "significant level of positive responses."
"Many of Ellie Mae's greatest innovations over the years were originally ideas suggested by our clients," Jonas Moe, vice president of product strategy, said in a statement.
The Idea Center will not permit solicitations, advertisements, inappropriate comments, personal attacks, spam or reposts.