Intuvo, a Scotts Valley, Calif., company that provides marketing automation software to the credit union industry, and a division of CU Direct, announced it has entered into new partnership agreements with three credit unions.
As a result of the agreement, Bethpage Federal Credit Union ($6.1 billion in assets, based in Bethpage, N.Y.), Redwood Credit Union ($2.6 billion; Santa Rosa, Calif.) and Premier America Credit Union ($1.8 billion; Chatsworth, Calif.), will implement Intuvo's mortgage automated marketing platform to increase loan volume.
CU Direct explained that by providing credit unions a direct integration to their loan origination system, such as Accenture Mortgage Cadence, Ellie Mae Encompass, or D+H MortgageBot, along with "ready-to-execute" marketing communications, triggers and professional support, Intuvo can help credit unions "build member loyalty and business relationships with real estate agents through the mortgage channel, and increase mortgage loan opportunities."
Intuvo's customers, the company added, have improved their lending business by up to 30% by automating the analysis of real-time customer data and triggering personalized marketing via email, direct mail and sales force automation.
