$11.5 trillion in tappable equity is up for grabs. Warning: Confidence that your current borrowers will turn to you for their next loan could backfire. Savvy marketers with huge budgets and lenders with household names are a big threat to your recapture aspirations.
Since borrower information resides in multiple solutions, identifying borrowers to target with the right message at the right time through the right channel is incredibly challenging. Read this article to learn how a single-pane solution that provides a 360-degree view of borrowers can:
- Increase loan officer productivity
- Upgrade borrower engagement
- Improve ROI from your technology investments