First Franklin Financial Corp., San Jose, Calif., has announced that its wholesale division has been redefined from three to six regions and that it has named three new regional senior vice presidents to run the redefined territories.The new senior vice presidents are Bob Singer, for the Northwest region; Jim Deady, for the Midwest region; and Robert Gloer, for the Southeast region. The company said the three original regional SVPs will continue in their roles in their reshaped regions: Rod Carey, in the Northeast region; Paul Kiron, in the Southwest region; and Matt Shaw, in the Western region. "Ultimately, First Franklin's new regional sales structure will benefit our mortgage broker customers by giving them more support at the local level," said Andy Pollock, president and chief executive officer of First Franklin. The decision to redefine territories stemmed from the mortgage lender's "significant brick-and-mortar expansion" into its Western, Central, and Eastern territories in 2004, the company said. First Franklin is a subsidiary of National City Corp., a Cleveland-based financial holding company. First Franklin can be found online at http://www.ff.com.

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