Alterian, Intellidyn Form Partnership

Leveraging the powerful Alterian Engine and database, Alterian has announced a partnership with the Intellidyn marketing firm to offer mortgage industry customers a "hands-on" analytics platform that lets them manage marketing campaigns onsite.Through the Alterian Marketing Suite, Intellidyn's financial services customers will be able to access data "on more than 112 million households as well as Intellidyn's proprietary derived variables, gaining deeper insights into banking, lending, and insurance segments," Alterian said. Customers will also be able to implement multichannel campaigns "straight from their desktops" while keeping their data behind secure firewalls, the company added. Intellidyn bills itself as a provider of advanced analytics and multichannel and database marketing services for customer acquisition and retention strategies in the banking, lending, and mortgage industries. Alterian, based in Bristol, U.K., can be found online at http://www.alterian.com, and Intellidyn, based in Hingham, Mass., a Boston suburb, can be found at http://www.intellidyn.com.