Appraisal management company StreetLinks LLC, Indianapolis, is introducing what it calls "an innovative approach to procuring and delivering" broker price opinion products to mortgage servicers.
Chief executive Steve Haslam said the driving factor for the new product is that "the BPO realm has become a highly commoditized product where servicers are forced to settle for what has always been. We plan to transform that."
The BPO market segment, added executive vice president Tom Hurst, "has been stagnant over the past two decades."
StreetLinks will begin offering its new BPO product line on April 1.
A company spokeswoman said StreetLinks is planning to have differentiators but was unable to go into specifics at this time as the product has not yet launched.