America's Senior Financial Services, Jupiter, Fla., is launching its "Branch Partners" origination platform.The company believes the new channel, its fourth, could contribute as much as $250 million in additional loan production in its first year. America's Senior has been planning such a division since July 2002. Initially, the company seeks to have 10 "partner" locations, and a percentage of their volume could be funded directly through America's Senior. Right now, the company is working to complete the funding needed to launch Branch Partners. Other channels at America's Senior include traditional mortgage lending, senior market (reverse mortgage) lending, and wholesale.
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