Marketing

Stop chasing digital leads and invest in face-to-face partnerships that build trust and referrals sustainable growth, writes a leader of Choice Mortgage Group.

The wholesale giant, fully entangled in the legal fight over a six-figure bonus, emphasized it's only the title sponsor of the broker trade group.

United Wholesale Mortgage sees this branding partnership as an opportunity to recruit workers in its home market in the Detroit area, CMO Sarah DeCiantis said.

The company was founded in 1986 by current CEO Mat Ishbia's father Jeff and became the No. 1 originator by dollar volume in the third quarter of 2022.

The accusations, relating to the lender's marketing programs, including trips for brokers as things of value, stem from a larger racketeering complaint.

The home purchase market, which competes for consumers with rentals, should remain subdued in 2026 because of high mortgage rates and low affordability.

Approximately 70% of home purchasers do not get more than one quote in the mortgage process, doing so could reduce their rate by 50 basis points, Zillow said.

Bank of America was the leader in this study, with Rocket as the only nonbank mortgage lender which got a score higher than the industry average.

Planet Home Lending, helped by growing recapture and distributed retail volume, did 64% more originations in the third quarter than one year prior.

The credit card will provide borrowers points for making their normal monthly mortgage loan payments and for the purchase of home products and services.

A Georgia resident filed the suit after receiving two unsolicited calls from the lender in October even though her number appeared on the Do Not Call registry.

While Rocket increased 15 points, it slipped to 11th overall as other mortgage lenders had higher customer service score growth, J.D, Power said.

While the program is still going strong in spite of the shutdown, many misconceptions about its rules, even in normal times, are holding back use.

Zillow Home Loans originated 57% more purchase mortgages versus the third quarter of 2024, with production and segment revenue growth beating estimates.

While Rocket Mortgage's satisfaction score improved by 4% versus 2024, the industry as a whole dropped 1%, with credit unions outpacing banks and IMBs.

Kin, a direct-to-consumer insurance provider, has started a mortgage broker in Florida which also takes loan applications through a call center or online.

Mortgage Research Center is adding First Residential Independent Mortgage to do conventional and FHA, but it will be sunsetting the Paddio branding.

United Wholesale Mortgage dropped the fees for Title Review and Closing plus to as low as $1,295; it also extended its R/T 90 refi promo for another month.

Since the end of July, UWM's common stock price gained 55%, but an improved mortgage origination outlook was already accounted for, said Jeffrey Adelson.

However, Rocket, which has been of the companies to participate, has not yet announced its intentions regarding a pre-FHFA announcement increase.