Marketing

Some of the best mortgage companies to work for discuss how they incorporate community service in their plans and the resulting business and personnel benefits.

The company dropped the broker channel just months after Frank Martell became CEO; now that Anthony Hsieh is running things again, LoanDepot brought it back.

Rate discounts are available for both refinance and purchase mortgage applications from several lenders including UWM, Carrington, Chase and Silver Hill.

Industry participants are turning to trade organizations, vendors and each other to barnstorm ways to get more out of their marketing spend and remain compliant.

New limits on trigger leads push originators toward first-party data, past customers and referral networks as they rethink how to reach borrowers.

Mortgage One is accused of using an artificial intelligence voice agent for outbound solicitations, recommending a cash-out refi to the plaintiff in the case.

The former two-time head of the Federal Housing Administration is an industry consultant since he left government service following Pres. Trump's first term.

While originators are not the primary focus of the Homebuyers Privacy Protection Act going into effect on March 5, the way they do business is going to change.

Home prices edged up nationwide, but gains were modest and uneven. Major indexes agree on direction, differ on size, as 2025 posted weak growth.

The lawsuit accuses Veterans United of deceptively suggesting it's part of the Department of Veterans Affairs and steering clients to more costly loans.

Some observers say changes to MSR risk-weighting would have limited near-term impact and are unlikely to prompt banks to rush back.

State regulators and attorneys general could be picking up the gauntlet on anti-kickback provision enforcement, especially in the mid-Atlantic states.

Looking to build on last year's live sing-along, Lady Gaga will be performing the theme to Mister Rogers Neighborhood in a campaign from Rocket and Redfin.

Shaw, which was part of last year's standstill agreement with Third Point, said it will support shareholder-driven change on Costar's board.

How the message from Sierra Pacific Mortgage could have been delivered in a better, more empathetic fashion rather than leaving affected workers embittered.

Stop chasing digital leads and invest in face-to-face partnerships that build trust and referrals sustainable growth, writes a leader of Choice Mortgage Group.

The wholesale giant, fully entangled in the legal fight over a six-figure bonus, emphasized it's only the title sponsor of the broker trade group.

United Wholesale Mortgage sees this branding partnership as an opportunity to recruit workers in its home market in the Detroit area, CMO Sarah DeCiantis said.

The company was founded in 1986 by current CEO Mat Ishbia's father Jeff and became the No. 1 originator by dollar volume in the third quarter of 2022.

The accusations, relating to the lender's marketing programs, including trips for brokers as things of value, stem from a larger racketeering complaint.