Marketing

Mortgage Research Center is adding First Residential Independent Mortgage to do conventional and FHA, but it will be sunsetting the Paddio branding.

United Wholesale Mortgage dropped the fees for Title Review and Closing plus to as low as $1,295; it also extended its R/T 90 refi promo for another month.

Since the end of July, UWM's common stock price gained 55%, but an improved mortgage origination outlook was already accounted for, said Jeffrey Adelson.

However, Rocket, which has been of the companies to participate, has not yet announced its intentions regarding a pre-FHFA announcement increase.

In the mortgage business, Rate has the biggest upside in the Compass-Anywhere M&A as it has joint ventures with both Guaranteed Rate Affinity and Originpoint.

The company will now consider loans up to $819,000 as government-sponsored enterprise-eligible, even though it cannot sell them to the agencies until Jan. 1.

Companies are coming up with offerings to meet certain unmet needs in the market, while others are running promotions in order to get some sectors moving again.

The Homeowners Privacy Protection Act will go into effect next March 5, after a years' long effort by the mortgage industry to bar the marketing tactic.

Small lenders are turning to local sponsorships, social media, education and word-of-mouth to compete with big banks' massive marketing budgets.

David Lazowski, president of national recruiting and growth, talks about Fairway's aim of being an end-to-end provider through its Home.com website.