Marketing

The credit card will provide borrowers points for making their normal monthly mortgage loan payments and for the purchase of home products and services.

A Georgia resident filed the suit after receiving two unsolicited calls from the lender in October even though her number appeared on the Do Not Call registry.

While Rocket increased 15 points, it slipped to 11th overall as other mortgage lenders had higher customer service score growth, J.D, Power said.

While the program is still going strong in spite of the shutdown, many misconceptions about its rules, even in normal times, are holding back use.

Zillow Home Loans originated 57% more purchase mortgages versus the third quarter of 2024, with production and segment revenue growth beating estimates.

While Rocket Mortgage's satisfaction score improved by 4% versus 2024, the industry as a whole dropped 1%, with credit unions outpacing banks and IMBs.

Kin, a direct-to-consumer insurance provider, has started a mortgage broker in Florida which also takes loan applications through a call center or online.

Mortgage Research Center is adding First Residential Independent Mortgage to do conventional and FHA, but it will be sunsetting the Paddio branding.

United Wholesale Mortgage dropped the fees for Title Review and Closing plus to as low as $1,295; it also extended its R/T 90 refi promo for another month.

Since the end of July, UWM's common stock price gained 55%, but an improved mortgage origination outlook was already accounted for, said Jeffrey Adelson.

However, Rocket, which has been of the companies to participate, has not yet announced its intentions regarding a pre-FHFA announcement increase.

In the mortgage business, Rate has the biggest upside in the Compass-Anywhere M&A as it has joint ventures with both Guaranteed Rate Affinity and Originpoint.

The company will now consider loans up to $819,000 as government-sponsored enterprise-eligible, even though it cannot sell them to the agencies until Jan. 1.

Companies are coming up with offerings to meet certain unmet needs in the market, while others are running promotions in order to get some sectors moving again.

The Homeowners Privacy Protection Act will go into effect next March 5, after a years' long effort by the mortgage industry to bar the marketing tactic.

Small lenders are turning to local sponsorships, social media, education and word-of-mouth to compete with big banks' massive marketing budgets.

David Lazowski, president of national recruiting and growth, talks about Fairway's aim of being an end-to-end provider through its Home.com website.

The new AD Home portal helps the company's mortgage brokers' business by giving their customers a more intuitive, online technology to manage their loans.

ChatGPT is changing how borrowers search. If your mortgage business isn't showing up in AI answers, your website may no longer be your best storefront, writes the founder of Mortgage Advisor Tools.

Among the nation's 50 largest metropolitan areas, 25 had annual price increases in July, while the others recorded price declines, Zillow found.