America's Senior to Change Name

America's Senior Financial Services, Jupiter, Fla., has announced that it will change its corporate name to Amstar Financial Services, although its retail reverse mortgage business will continue to use the current name.The company said its retail forward mortgage platform will be identified as Jupiter Mortgage Corp., and its wholesale mortgage lending business will operate as Synergy Mortgage Solutions. Its "branch partners" platform will operate as Amstar Mortgage Network. "These changes became necessary as many in the public sector viewed [America's Senior] as a reverse mortgage lender only," even though reverse mortgages represent only about 10% of its operations, the company explained. The name changes will be phased in over the next five months. The company can be found online at http://www.americassenior.com, http://www.jupiter-mortgage.com, and http://www.synergy-mortgage.com.