BLS Offers New Lead-Generation Tools

BLS Funding, Jericho, N.Y., has announced the launch of "BLS at Your Service," which it says offers instant chat and call-connection services as customer-friendly lead-generation tools.The instant chat service is for potential borrowers that need answers to questions about credit or downpayment requirements before beginning to fill out an application, especially if they have been turned down before. The BLS Instant Call-Connection service allows consumers to schedule a call with a BLS loan officer at their convenience -- instead of at dinner time or other times when they are unwilling or unable to talk. Founded in 1995, BLS Funding is a $1.5 billion full-service mortgage company licensed to operate in 30 states. It can be found online at http://www.blsfund.com.