CAR Touts Latino Initiative

An initiative to expand homeownership opportunities for Latino families in California has been launched by Freddie Mac and the California Association of Realtors in conjunction with several other organizations, according to CAR.The goal of the effort is to increase real estate professionals' understanding of "how to reach and serve the Latino homebuyer" and to help Latinos learn about homebuyer assistance programs offered by city, county, and state housing agencies, CAR said. A "major component" of the campaign is a new course developed by Freddie Mac and Chase Home Finance that will be offered through CAR and the National Association of Hispanic Real Estate Professionals to "educate real estate professionals on how to better serve the Latino homebuyer," CAR said. Other participants in the initiative include the League of United Latin American Citizens and the California Housing Finance Agency. CAR can be found online at http://www.car.org.