CNBS Resurrects HomeBanc Name

CNBS Financial Group Inc., Tampa, Fla., has announced the acquisition of the name HomeBanc for use on its banks and loan production offices. The bank holding company purchased the name for an undisclosed amount from the previous Atlanta-based HomeBanc Corp., which closed its mortgage loan business last August. CNBS Financial said it raised $49 million last year to build a de novo bank, Community National Bank of the South, which will now be known as HomeBanc. "Although the previous company wasn't a bank, but rather a leading residential lender, we knew it was highly regarded and had a positive name," said Jerry Campbell, chairman, president, and chief executive officer of CNBS. As part of the company's plan for marketing the HomeBanc name, golfer Brittany Lincicome will wear the HomeBanc logo on her golf shirts and sweaters while competing on the LPGA tour, CNBS said. The company can be found online at http://www.homebanc.com.