Countrywide Home Loans Inc., Calabasas, Calif., has launched a radio advertising campaign designed to appeal to African-Americans who aspire to homeownership.The company said the ad campaign focuses on "perceived barriers" to homeownership, including misconceptions about credit issues and downpayment costs, among other things. Countrywide said the ads are aimed at "fostering Countrywide as the lender of choice among African-American consumers" and promoting products such as its new Optimum Loan, which offers low downpayment options and relaxed credit guidelines. The company can be found online at http://www.countrywide.com.
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