Countrywide to Use Web for Diversification

Countrywide Home Loans Inc., Calabasas, Calif., unveiled the company's position on how it will leverage the Web next year to expand its market share at the SourceMedia-sponsored Mortgage EC Conference in Las Vegas.According to the USC Center for Digital Future, 75% of Americans have access to the Web. In addition, 80% of consumers report being online, says a recent Doubleclick Survey. As a result, Countrywide will dedicate 30% of its marketing budget to direct online marketing, according to Bruce Cornelius, executive vice president of the company's consumer markets division. The goal is to become, by 2010, a diversified financial services company serving the needs of households, investors, and institutions, with mortgage lending at its core, Mr. Cornelius said. Countrywide can be found online at http://www.countrywide.com.