Mortgage technology

E-Loan Tops Keyword Rankings

Published September 23, 2005, 2:00 p.m. EDT

1 Min Read

In using mortgage keywords to get high search-engine ratings, Internet specialists like E-Loan and LendingTree continue to make a strong showing against big banks like Wells, Chase, and Citi, according to Novato, Calif.-based SEMphonic, a search engine analytics firm.For the top 50 mortgage-relevant keywords on both Yahoo and Google, SEMphonic's MarketScan tool showed E-Loan and LendingTree ranked No. 1 and No. 2, respectively. The top 10 companies were: eloan.com, lendingtree.com, bankrate.com, lowermybills.com, quickenloans.com, nextag.com, mortgage101.com, comparefreequotes.com, homestore.com, and interest.com. These top 10 companies made up 38% of all paid and unpaid mortgage keyword listings showing up on Yahoo and Google. Countrywide and Bank of America ranked No. 13 and No. 14, respectively.

Processing Content

For reprint and licensing requests for this article, click here.

Mortgage technology

MORE FROM NATIONAL MORTGAGE NEWS

Fair Housing Act

HUD settles fair housing cases, reduces Biden backlog

HUD said its Office of Fair Housing and Equal Opportunity has reduced a Biden administration case backlog by 27% and accelerated investigations.

By Colin McNamara
Reporter

1h ago
M&A

TWO, UWM issue dueling shareholder letters over CEO meeting

Bill Greenberg and Mat Ishbia held a video chat on June 11. The companies disputed the outcome, but in the end, UWM did not make a new proposal for Two Harbors.

By Brad Finkelstein
Originations Editor

2h ago
Secondary markets

Brokers ask FHFA for more time to end limited condo reviews

Third-party originators support tightening some standards but say greater flexibility and coordination could help the market avoid disruption.

By Bonnie Sinnock
Capital Markets Editor

2h ago
Housing markets

Starter homes start at $1M in 242 U.S. cities

But moderating price growth and friendly building policies in many markets hint at emerging affordability for aspiring buyers, Zillow said.

By Spencer Lee
Technology Reporter

5h ago
Title insurance

Title insurers see 15% premium boost in Q1

On a year-over-year comparison, title underwriters produced 15% more premiums in the first quarter, as mortgage rates briefly fell under 6% in February.

By Brad Finkelstein
Originations Editor

6h ago
Servicing

Freddie Mac adds optional amendment for mod agreements

The government-sponsored enterprise has provided language that servicers may utilize in situations involving temporary interest-rate buydowns.

By Bonnie Sinnock
Capital Markets Editor

7h ago

Load More