In using mortgage keywords to get high search-engine ratings, Internet specialists like E-Loan and LendingTree continue to make a strong showing against big banks like Wells, Chase, and Citi, according to Novato, Calif.-based SEMphonic, a search engine analytics firm.For the top 50 mortgage-relevant keywords on both Yahoo and Google, SEMphonic's MarketScan tool showed E-Loan and LendingTree ranked No. 1 and No. 2, respectively. The top 10 companies were: eloan.com, lendingtree.com, bankrate.com, lowermybills.com, quickenloans.com, nextag.com, mortgage101.com, comparefreequotes.com, homestore.com, and interest.com. These top 10 companies made up 38% of all paid and unpaid mortgage keyword listings showing up on Yahoo and Google. Countrywide and Bank of America ranked No. 13 and No. 14, respectively.

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