Equity One, Phoenixville Ink Private-Label Pact

Equity One Inc., Marlton, N.J., has announced the signing of a private-label agreement with Phoenixville Federal Bank & Trust, Phoenixville, Pa., that allows Equity One to make mortgage loans in the name of Phoenixville to customers who might otherwise have been turned down for a traditional mortgage.Through the private-label program, Equity One provides residential, mixed-use, and commercial prime and nonprime products to community banks. "The banks benefit from increased customer loyalty, fee income, additional Community Reinvestment Act credits, and a reduction in fixed costs associated with an in-house mortgage operation," Equity One said. Equity One is a wholly owned subsidiary of Popular Financial Holdings Inc., which can be found online at http://www.popularinc.com.