Costa Mesa, Calif.-based Experian has positioned itself as a major consumer-direct player on the Internet with the acquisition of LowerMyBills.com for $330 million and the launch of Experian Interactive.The deal also calls for an additional $50 million performance-related compensation over the next two years. LowerMyBills is a mortgage-lead generator that assists consumers with debt consolidation and other financial decisions. All employees and management for LowerMyBills.com will be retained, Experian said. Consumer Interactive will combine the acquired entity with its Experian Consumer Direct, MetaReward, and Affiliate Fuel business lines.

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