The day will include round-trip bus transportation to and from Boston, and there will be special offers and promotions provided by participating stores. It is anticipated that up to 200 people will attend with buses coming from Needham, the North Shore and Cambridge.
“Like many we were looking for a way to support those impacted by the tragic events on April 15,” said Fairway regional vice president Amy Tierce. “Reading about the lost revenue, damaged storefronts and inventory and fears that some businesses may not survive really hit home for me as a small business owner.”
The shopping and dining event is being called “Fairway Gives Back to Boylston Street: B2B Boston Strong.” Those attending will be given a special button to wear that will identify them in this way to participating vendors.
“We have gotten wonderful feedback so far and everyone we talk to is really excited to participate. If we can get 200 people into the city to spend a little money while introducing new customers to local merchants the event will be a success,” said Tierce.
