FHA Launches Broader Marketing Campaign

The Department of Housing and Urban Development is launching a newspaper advertising campaign this Sunday (Aug. 20) to promote the benefits of Federal Housing Administration loans for lower income, first-time and minority homebuyers."We want to spread the word that FHA mortgages are a safe, viable option for first-time homebuyers," FHA commissioner Brian Montgomery said. The advertising campaign targets 27 metropolitan markets and it also "focuses on the dangers of predatory lending and the protective nature of FHA products," HUD said. FHA ads are slated to run in 23 markets this Sunday. Advertisements in the Dayton (Ohio), Hartford, Pittsburgh, Dallas markets will start later in the week. In the spring, FHA ran a radio/newspaper campaign in 16 markets.