Fidelity Launches Web Lead-Gen Tool

Jacksonville, Fla.-based Fidelity National Real Estate Solutions has deployed NeighborhoodHomeSales.com, a Web-based lead generation product.The tool is powered by Fidelity's proprietary property database, which contains over 120 million real estate property records nationwide. The product is designed to enable real estate professionals to put a home evaluation link on their website to provide their customers with automatic valuations from NeighborhoodHomeSales.com. Fidelity said it believes that the service will increase Web traffic to Realtors' and brokers' websites so they can determine whether visitors are in the market to buy or sell a home. The leads received from this service can automatically populate into Fidelity's ManagementCenter product to increase pull-through. Fidelity can be found on the Web at http://www.fnf.com.