Fair Isaac and Fidelity picked the Mortgage Bankers Association convention in San Francisco to announce an enterprise-wide licensing agreement to deploy Fair Isaac's Blaze Advisor as the core of Fidelity's rules-layered architecture, spanning Fidelity's entire suite of product offerings.The result is expected to be that Fidelity will enjoy reduced costs in managing all its systems and will increase its speed to market with new products. The Fidelity announcement noted that business rules are playing an increasing role in streamlining complex enterprise systems. Fidelity said it chose Blaze Advisor because it offered comprehensive implementation support.

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