FTC Rule Covers More Than Telemarketers

More and more people who don't consider themselves telemarketers are actually covered by the provisions of a Federal Trade Commission rule on telemarketing, an FTC representative has told the California Association of Mortgage Brokers annual convention in San Jose, Calif.Katie Harrington-McBride, the director of marketing practices for the FTC, said many of those who are unaware of their potential liability are in the real estate business, including mortgage brokers. The most publicized part of the rule is the Do-Not-Call list. But there are other provisions they need to be aware of, she said. In addition, there is no exemption for small businesses. However, in order to encourage compliance by small businesses, up to five ZIP codes of the Do-Not-Call list can be downloaded free, Ms. Harrington-McBride said.