Genworth Financial Inc., Richmond, Va., has announced the launch of "Tu Casa Ahora" ("Your Home Now"), an online Spanish-language program designed to help Hispanics become homeowners.Genworth said the program includes "step-by-step instruction on the mortgage process and easy-to-use interactive tools to help users calculate payments and analyze rates." Genworth is offering the program in conjunction with Chase Home Finance, HomeBanc Mortgage Corp., and other lenders who have committed to making a Spanish-speaking loan officer available to guide homebuyers through the mortgage loan process. Tu Casa Ahora also offers users up to $2,000 in discounts and special offers on home-related products and services, Genworth said. The program will be promoted initially through local Telemundo station websites in Miami, New York, Los Angeles, Chicago, and Dallas. The program can be found online at http://www.tucasaahora.com.

Subscribe Now

Authoritative analysis and perspective for every segment of the mortgage industry

30-Day Free Trial

Authoritative analysis and perspective for every segment of the mortgage industry