Matthew Connelly has been named executive vice president of corporate strategy at GoApply Inc., a mortgage and financial services organization based in Aliso Viejo, Calif.Mr. Connelly will focus on developing new technologies and electronic business applications to help streamline the application and decision-making processes for consumers seeking to improve their financial health, the company said. He is also charged with building the network of accredited business partners who help service GoApply's consumer base. Mr. Connelly was most recently senior vice president of Home Loan Center in Irvine, Calif. GoApply can be found online at http://www.goapply.com.

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