GuideMark Pilots BRS System

Nashua, N.H.-based GuideMark has a released a multifeatured Wholesale Mortgage Broker Relationship System that incorporates customer relationship management features to integrate customer interaction with financial transactions.According to the company, the system was developed in collaboration with executives, managers, and producers at wholesale mortgage institutions such as National City Bank. GuideMark said the system yields the following benefits: increased net income, higher loan-to-closing conversion ratios, improved market share with existing brokers, more effective sales calls, and open doors for targeted cross-selling. In the early stages of broker training, the pilot launch with National City produced positive comments from account executives and participating brokers, the company said. GuideMark can be found online at http://www.guidemark.com.