Hallmark Home Mortgage, Fort Wayne, Ind., has formally launched USA Wholesale Lending, with the new unit licensed in, or soon to be licensed in, 20 states.

USA Wholesale Lending was designed to complement the retail efforts of Hallmark Home Mortgage, which was founded in 2006 by CEO Deborah Sturges. Sturges had been an executive at Waterfield Mortgage and when the company was sold that year she formed Hallmark Home Mortgage to capitalize on her former employer’s exit.

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