Intellidyn Enables Refi Targeting

Intellidyn Corp., a Hingham, Mass.-based marketing firm, has announced that it now enables clients to identify and target refinance offers to homeowners currently in the market who had originated with lenders that no longer exist."Years of business intelligence data show that typically 50% to 60% of refinance borrowers return to their prior lender for refinancing," said Intellidyn president and chief executive officer Peter Harvey. "But now more than 130 of those lenders have 'imploded' and disappeared from the landscape. Identifying these homeowners, then targeting them with appropriate offers when they are in-market to refinance again creates a mini-boom-type niche that won't last very long. By enabling our clients to capture this opportunity in a timely manner, Intellidyn is providing a critical survival mechanism to bolster lenders facing a challenging fourth quarter." Intellidyn can be found on the Web at http://www.intellidyn.com.