InterFirst: Broker Satisfaction Is High

InterFirst Wholesale Mortgage Lending, Ann Arbor, Mich., said the "fourth wave" of its mortgage broker satisfaction measurement initiative found a high level of satisfaction among brokers the company works with.Specifically, brokers liked the technology-based tools it makes available to them, its account executives and its mortgage closing process. The study indicated that higher broker satisfaction with InterFirst led to higher levels of closed loan volume sent to the wholesaler. "This fourth wave of satisfaction measurement has also provided vital information by demonstrating that customer satisfaction and mortgage brokers' experience with InterFirst has a direct link to the company's financial performance," said Willie Newman, president of InterFirst, a subsidiary of ABN Amro Mortgage Group. "Further, the results of this satisfaction measurement indicate the specific areas of InterFirst's business that have the greatest impact on mortgage broker satisfaction -- and its bottom line."