InterFirst Touts Survey Results

InterFirst Wholesale Mortgage Lending, Ann Arbor, Mich., has reported that an Internet-based survey of mortgage brokers conducted by a consulting firm found "a high level" of broker satisfaction with InterFirst.In the first of a planned quarterly series of surveys, InterFirst said the SatisfactionFirst broker satisfaction survey gave the company a satisfaction rating of 77 out of 100, using the same methodology employed by the American Customer Satisfaction Index. "At a score of 77, InterFirst scores higher among its broker customer base than the mortgage banking industry does as a whole with its customers (69), and, in fact, better than financial services generally as measured by the ACSI (74)," said Rodger Park, the lead mortgage industry researcher for the CFI Group Inc., which conducted the survey.