KB Home Launches Spanish Language Website

Homebuilder KB Home, Los Angeles, will offer all of its website content in Spanish after recently completing a redesign of its website.The functionality of the site remains identical to the English version, with users having to click a button, labeled "Espanol," at the top of the page to direct them to Spanish-language content on the website. "With Spanish being the primary language for so many of our customers who visit the website, this was a natural and necessary step," said Wendy Marlett, KB Home senior vice president of marketing and communications. "We want our new website to be informative and interactive for every buyer, while also free from any language barriers." Hispanics are the fastest-growing population segment in the U.S. and the nation's largest minority group at 12% of the entire U.S. population, according to the U.S. Census Bureau. Users logging on to the website can now search for new KB Home communities in Spanish, as well as research mortgage information and view design choices. KB Home can be found online at http://www.kbhome.com