Lead generation was the marquee topic at the Internet Mortgage Marketing Summit July 26, held by Real Estate Connect at San Francisco's Palace Hotel.Back-to-back mortgage sessions took up search engine and portal marketing, pay-per-call, lead validation, going beyond online loan applications, how to work Internet leads, and best practices for Internet lead providers. As mortgage originators deal with a declining market, lead generation becomes more critical, and several mortgage company executives and loan officers took the opportunity to publicly upbraid their vendors for sending them poor leads. Several panelists reminded mortgage professionals that Internet borrowers value speedy service and that the shelf life of Internet leads can be minutes rather than hours, much less days.
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The massive mortgage business saw a first quarter profit mitigated by nearly $300 million in hedging losses.
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The Consumer Financial Protection Bureau has seen excessive property-inspection charges, fees that loan mods should eliminate and improper line-item labels.
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Michael Tannenbaum, whose experience in the financial services industry spans over 15 years, has a track record of helping companies scale and grow.
April 24 -
A majority of consumers earning more than $100,000 annually said they were concerned about their own ability to purchase a home, demonstrating how affordability issues are impacting those at many socioeconomic levels, the University of Michigan study found.
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The nonbank's results add to other indications that the first quarter's "higher for longer" rate scenario had an upside for efficient servicing operations.
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The latest rate increases contributed to a 1% drop in purchases from the previous week and 15% annually, according to the Mortgage Bankers Association.
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